America is ready to get back to work. For too long now, we have struggled along with waiting for things to get back to normal. If you are reading this, you have no doubt made it through the shutdown and are still moving forward in business. If you have made it this far, then many of your customers have made it these hard times as well. Despite the struggle, there has been more successful than you may initially realize. You have sustained not only your business but the businesses of your customers. Why not begin this new era by telling these success stories? After all, success is the goal of every business, and the success you have already created for others is your most powerful advertisement.
Case Studies establish you as an authority on success. With all the difficulties that you and your customers faced in 2020, you no doubt found ways to move forward during one of the most trying times in human history. The very fact that you are still in business demonstrates your ability to operate under the worst of conditions. Even more importantly, the customers who continue to move forward owe you partial credit for their continuing pursuit of success. You didn’t just make it through the pandemic—you help countless others make it as well. This reveals both the integrity of your organization and its effective delivery power. People in your marketplace need to hear these stories so they will know who to turn to for their next step toward success.
The Internet is a fiercely competitive arena where you are inevitably compared to your competitors by prospects seeking your goods and services. You only have a few seconds to capture the attention of online searchers before they move on to study one of your competitors. Do not be fooled by those who promise you grater market share with a better, more attractive website whose curb appeal relies exclusively on color scheme and symbolism. The new generation of business owners, who have grown up with cell phones in their hands, have become immune to gimmicks, dazzling colors, and kitschy slogans. They have grown skeptical of generalization and grandiose claims to instant gratification. They have come full circle to the position of their grandparents and great grandparents.
They want the facts and the facts only because facts speak for themselves.
Case studies are the best way to communicate the facts about your business. While most advertising promises future outcomes that may or may not occur, case studies focus on the process of a success story that has already happened. The very fact that you are publishing a case study reveals that you have already delivered profitable results in your marketplace. If the venture had not been profitable, you would not want to tell the story.
This puts you in an immediate position of authority because the very fact that someone else benefited from your actions demonstrates your effectiveness in getting the job done on time and getting it done well. Additionally, the steps that you took toward that successful outcome reveal the efficiency of your operations and give readers a glimpse into the customer experience that they can expect when they choose to do business with you.
Everyone who is reading your case study is facing a myriad of challenges ranging from marginalized profits to a complete shutdown of their business. Positioning your company as an entity that meets challenges head on helps your prospects get past the fear factor that threatens to halt them in their tracks. Many businesses, when facing challenges related to supply chain management, relocation, new hires, and marketing often delay action until they feel they have a better chance at getting a return on their investment. As a result, many people who are afraid to take risks miss opportunities because they fail to act quickly enough.
Case studies showcase your process flow and instill customer confidence in your actions. While your competitors spend money talking about what they are going to do to help their customers, you detail what you have already done to not only help your customers survive, but also helped them prosper. Prospects who read these stories will soon recognize you as an industry leader who can handle touch challenges, develop an effective action plan, and generate a win-win outcome for everyone involved. You don’t have to give away trade secrets to reveal your competitive advantages. You can showcase the results you generated with each step in the process until your customer achieved the outcome that your company promised.
Case Studies show that your mission statemen is more than just words. They document the tangible elements of your customer experience. They answer the question “What’s in it for me?” by showing prospects what already HAS BEEN in it for others just like them. Like we stated earlier—facts speak for themselves. Never think that case studies are a form of self-promotion. Self-promotion is based upon inflated opinion. The facts of success are based upon dollars and cents—dollars and cents that you either saved or made for your customers.
Never be shy about telling the good news of your results to people who are actively looking to invest in results. People need to know that there are others they can count on, and that the results they need are well within their budget. Start thinking today of all you have done to help others succeed, and contact Slant Zero for a free Case Study Campaign Consultation.